University Branding and Corporate Identity Manual Project

To the Ateneo community:

Our university’s identity is fundamental as it reflects our values and ideals. It distinguishes us from our competitors. By standardizing our identity and brand, we safeguard our reputation through the responsible use of visual representations in all forms of communication.

With this in mind, the University Communication and Public Relations Office (UCPRO), commissioned Design Systemat to undertake the University Branding and Corporate Identity Manual Project. Its objectives are: 1) standardize University Seal, colors and logotype; 2) to create a manual to guide the users – both internal and external – in the proper rendition and application of the Ateneo seal, logotype and other university symbols.

Since the start of this project last year, the University Seal and logotype have been standardized. The official colors in the seal and the font used in the logotype have all been identified.

  1. We are now in the process of redesigning and standardizing the university’s collaterals. The design of business cards has already been approved and may now be ordered. To maintain the accuracy and consistency of design, only Regimask Printing Service has been designated. To order, please call Mr. Rey Maskarino at Tel. no. # 4412436. Please note that since all business cards bear the Ateneo seal and name, only designations/positions of offices/departments/units directly affiliated with the University will be indicated on the card. If you have more than one designation, kindly indicate only that which is most important.  This guideline is being implemented to comply with the design.  ALL business cards printed prior to the standardized format must be replaced on or before 31 December 2012.
  2. Template designs of letterheads and envelopes are nearing completion.  Orders may be placed before the end of June. Three designated printers will be commissioned to undertake these forms.
  3. Upon consultation with the Registrars of the different units and the Director of Accounting, the following official, university-issued documents, are being revised to incorporate the new Ateneo logotype: Transcript of Records, Report Cards, certificates of honors, diplomas, tuition receipts, official Acknowledgement receipts, official receipts. May we request all offices/departments/Units to coordinate with our office regarding standardizing all other forms/documents/collaterals issued so that these will comply with the approved format.
  4. While the Corporate Identity and Branding Manual is being finalized, queries on the proper usage and application of the seal and logoname may be directed to our office.  Target date of the manual’s turnover to the University is on 31 July 2012.

We are grateful to and thank the Ateneo community for its support and enthusiasm on this project.



University Communication & Public Relations Office (UCPRO)


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2 Responses to University Branding and Corporate Identity Manual Project

  1. Do you have an applied research basis for this?

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